About

The Gritty Dose is an Australia-based content house serving up scroll-stopping visuals and creative direction. Known for unapologetically bold imagery, video and ready-to-use marketing content made for brands who dream to stand out. From membership options giving access to trend-setting drops, to a stocked shop filled with templates, niche content packs, and high-impact visuals.

Everything this team creates is rooted in editorial edge and elevated minimalism. Their collections are designed to make your content speak volumes; without the burnout.

Founded in 2024, the TGD ethos is simple: to offer premium visuals that blur the line between editorial and everyday, helping you to take your content game to the next level and sharpen your digital presence.

We are more than just your average stock site,
The Gritty Dose founders are your go-to marketing gals who know what’s up when it comes to creating exciting humanised content that your audience can engage and connect with.

Our Story

Meet Jess Baldino and Nicole; the duo behind The Gritty Dose. What started as a vision to shake up content creation has grown into a bold content and lifestyle brand built on grit, instinct, and serious aesthetic punch.

Founded in 2024, The Gritty Dose was born from their combined backgrounds in social media, marketing and photography; along with a response to brands craving visuals with substance. They’ve changed the game in stock content, delivering curated drops that feel raw, refined, and ready to be seen. Every collection is made with intention; content that speaks volumes and hits different.

Meet The Founders

Jess

Jess is the owner of The Social Insider, a Social Media Marketing agency with a focus on fashion, beauty, lifestyle, and hospitality clients.

Jess is business-minded and creative at heart - always looking for the next exciting adventure. With a good understanding of the industry, she always thought stock images were a bore.

Jess understood that not every business or individual has a big budget to spend on beautiful content, so the seed was planted for a high-end membership content bank with an edge.

But Jess couldn’t do it on her own, so the idea was put on hold until it became apparent that her sister-in-law Nicole also had a similar idea, so The Gritty Dose was born.

MUMPRENEUR | CREATIVE | FASHION ENTHUSIAST

Follow Jess On Socials

Here

Nicole

LOVER OF LIFE | ADVENTUROUS | FOODIE

Nicole is a proud solo mumma of two beautiful little boys, who she adores more than life.

Her love of all things beautiful was born when she started renovating historical homes and making them sparkle again.

After being an interior designer and home stylist for 15 years, she was ready to shake her life up and dive into a new and creative field, so working with Jess on The Gritty Dose seemed like the obvious choice!

Nicole has a love of fine dining, high end and street fashion, travel and relaxing days at the beach, all of which you'll get a taste of when scrolling through The Gritty Dose website, as it translates perfectly.